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News and Events

Keep up to date on the latest vision related news and events from Dr. Steve Jacobs, Optometrist, Blacksburg; also serving Christiansburg, Radford and the surrounding areas.

Happy October

Happy October from Drs. Jacobs, Diaz, and staff! With Halloween approaching the whole team has been busy as heck! Our 10th Annual Trunk show is coming up on Friday, November the 17th. We'll have amazing offerings for you so come on out and pay us a visit. It will be...

Halloween Eye Safety

October has arrived and that means many people are already starting to plan for upcoming costume parties and trick-or-treating for the Halloween season. This is why now is the time to remind the public about some very important precautions about eye safety since there are some common costume props and...

Trouble Seeing the Fine Print? Here are Your Options…

Every good pair of eyes eventually gets old and with age comes a condition called presbyopia. Presbyopia, which usually begins to set in some time around 40, occurs when the lens of the eye begins to stiffen, making near vision (such as reading books, menus, and computer screens) blurry. You...

Happy September

Happy September from Drs. Jacobs, Diaz, and staff! We’ve been busy as usual with everything that has been going on in our community this summer! With hurricanes and an eclipse in the background we had our “Screenagers” movie night in August and we wrapped up summer with our second annual...

Aging Eyes and Driving Safety 

Even if you don’t have any eye or vision problems, the natural process of aging affects your ability to see and react to visual stimuli. It’s important to know the impact the aging can have on your eyes and vision so you can take the necessary precautions to stay safe...

Is Your Teen Ready for Contacts?

Many teens who wear glasses are eager to try out contact lenses for convenience, fashion or to just provide another option for vision correction.

Inside a Life With Color Vision Deficiency

What’s it like to be color blind? Contrary to what the name implies, color blindness usually does not actually mean that you don’t see any color, but rather that you have difficulty perceiving or distinguishing between certain colors. This is why many prefer the term color vision deficiency or CVD...

How to Safely View the Great American Eclipse of 2017

On August 21st, for the first time since 1979, a solar eclipse will be visible across North America. What's even more historic is that it will also be the first time an eclipse will be visible across the continent, from coast to coast, since 1918. If you want to bear...

Strange but True! – Uk Surgeon Finds 27 Missing Contact Lenses In Woman’S Eye

Original article appeared in Optometry Today. A “blueish mass” of 17 contact lenses has been discovered in the eye of a patient who was scheduled for cataract surgery. The 67-year-old patient was unaware that the contact lenses were missing, and later told surgeons that she thought her discomfort was due...

Are Your Eyes Sensitive to Light?

Light sensitivity, also known as photophobia, is a condition in which bright light - either natural sunlight or artificial light -  can cause significant discomfort, pain and intolerance. People that experience light sensitivity will find themselves needing to close their eyes or squint when exposed to light and often experience...

Got a Shiner!

What Exactly Is a Black Eye? A black eye, also known as a periorbital hematoma, is usually not an injury of the actual eye (which is why it is called “periorbital”- around the eye). It typically occurs when there is an injury to the face or the eye socket which...

Cataract Awareness and Prevention

It's National Cataract Awareness Month According to the World Health Organization, cataracts are responsible for 51% of cases of blindness worldwide - although this blindness is preventable with treatment. In fact, research shows that in industrialized countries about 50% of individuals over the age of 70 have had a cataract...

Happy June from Drs. Jacobs, Diaz, and staff!

It's been a while! We've been busy with lots of exciting events both in and out of the office, and we've got some good stuff coming up, too. Check it out! First... congratulations Dr. Diaz! We're also excited to introduce our newest staff member – Kelly Roberts! Our Myopia Open House...

Are You Ignoring Your Dry Eyes?

You Don’t Have to Live With Dry Eyes Have you noticed that your eyes feel chronically dry, itchy, scratchy or even sometimes watery? Many people that have these symptoms just go on with their lives until the symptoms become unbearable. What they don’t realize is that these are signs that...

Does Smoking Affect Vision?

Eye Doctors Weigh In: How Smoking Can Harm Your Vision & Eye Health We all know that smoking is bad for you, especially the risks that it poses to your heart and lungs. What many people do not know is that cigarette smoke negatively affects your eyes and vision too. Smoking...

Sjogren’s Awareness Month – Understanding The Invisible Disease 

In honor of Sjogren’s Awareness month, eye care providers are helping to spread the word to increase awareness about this hard-to-diagnose disease. Sjogren’s is a systemic autoimmune disorder that can affect the whole body. One of the primary symptoms is excessive dryness particularly in the eyes and mouth. Other serious...

Online Services and Eyecare

Is there anything more convenient than the internet? If you're the average human-being with internet access, you know the answer to that. Because of this, I'm going to talk a little about the rising popularity of a few things related to our field: Ordering glasses online, and...*gasp!* eye exams performed online!...

April is Women’s Eye Health and Safety Month

Hey women! Did you know that women are more likely to suffer from vision problems and are at higher risk of permanent vision loss than men? Well 91% of the women surveyed recently didn’t know that, which means that many of them aren’t taking the necessary precautions to prevent eye...

The Right (and the Wrong) Way to Clean Your Glasses

There is nothing worse than a dirty spot on your glasses - well except perhaps many dirty spots or smudges. When that happens, most of us are tempted to grab the corner of our shirt and wipe it off, but resist the temptation - this is actually not a good...

Home Sweet… Doctor’s office?

I often wonder why Dr. Jacobs hired me. I had no optical experience, and thought a PD was short for physical deficiency. (I have since learned that it means pupillary distance Na Na Na Na  J)  I noticed that this doctor’s office was different, when I came for the interview. ...

It’s Time to Talk About Blue Light

Workplace Eye Safety Month Blue light. Do you know what it is? Do you know where it comes from, or how it can be harmful to your eyes? If you don’t know the answers to these questions, you are not alone, yet it is important that you become aware to...

Patients Can Be A Pleasure!

Most of the time, when patients (or even not yet-patients) come in to the office with a missing screw (in their glasses J) or bent frames, we fix them up for free or a minimal fee.  I usually just ask for a smile when asked what the charge is.  I...

Understanding Eye Color

Eye color is a hereditary trait that depends on the genes of both parents, as well as a little bit of mystery. The color of the eye is based on the pigments in the iris, which is a colored ring of muscle located at the center of the eye (around...

6 Ways to Prevent Age-Related Macular Degeneration (AMD)

Age-related macular degeneration is a serious condition that can threaten your vision and general well-being. Characterized by the deterioration of the central area of the retina called the macula which is responsible for focused vision, the disease gradually reduces your central vision. This affects the ability to see fine details,...

When should my child have his first eye exam?

Recently a neighbor asked me, "What are some signs that a toddler needs glasses?"  In conjunction with this is the equally common inquiry, "When do children need their first eye exam?" I thought this would be a great topic to discuss, because these are questions we hear all the time at the...

Are You Missing Your Child’s Hidden Vision Problem?

Your toddler may show every sign of good eyesight including the ability to see objects in the distance, however that doesn't necessarily mean that he or she doesn't have a vision problem. Amblyopia is one common eye condition that is often hidden behind the appearance of good eyesight.   Also...

“Touch your own eyes”

One of the favorite parts of my job is when I get to tell our patients to touch their own eyes. Ok, I should probably reiterate that one: Training patients on contact lens insertion and removal. It's a great time! No, really, when you think about it in the long-run,...

“The Sneak Thief of Sight” Is On Our Minds This January

Make your resolution for healthy vision this year with increased awareness of the leading cause of blindness worldwide.

Holiday Season Shopping: Are Nerf Guns Safe for the Eyes?

This is the one way you can be sure that you or your child’s eyes are truly safe during Nerf shooting:

Dry Eye Syndrome Causes and Cures

Despite the fact that it is one of the most common eye problems, a surprisingly large percentage of patients are not aware of it.

November is Diabetes Awareness Month

Chances are it affects you or someone you know. November has been dedicated as a time to spread awareness about the disease, its risk factors and the effects it has on your body, your daily life and the lives of your loved ones.

Don’t Let Fall Eye Allergies Get You Down

Red, itchy, watery eyes and swollen eyelids (along with sneezing, congestion or a runny nose)...

How Contact Lenses Can be a Danger to your Eyes

Most people wouldn’t consider contact lenses dangerous. In fact, they are a great alternative to glasses, offering convenience and great vision for those who wear them. However, when not obtained and used according to an eye doctor’s instructions, the consequences can be devastating.   Contact Lenses Need to Fit Like...

An Active and Eye Safe Lifestyle

90%! That’s the number of sports eye injuries that studies show can be prevented using proper eye protection.  Yet most sports leagues don’t require protective eyewear as part of their uniform or safety requirements.  This leaves it up to athletes, parents and coaches to ensure that proper measures are taken...

10 Tips to Teach Children About Eye Safety

It is important to teach your children about eye health and safety from a young age.  This includes awareness about how your overall health habits affect your eyes and vision as well as how to keep your eyes safe from injury and infection.  Starting off with good eye habits at...

When 20/20 Vision isn’t Enough For Your Child

Since studies show that learning is 80% visual, children with untreated vision problems can really suffer when it comes to school. Most people think that good “vision” means 20/20 acuity but in reality, vision is much more complex.  Your brain is actually what completes the processing of the visual world...

Cutting Edge Eye-dentification

We have all seen the futuristic thrillers that use high-tech eye scanning identification systems but nowadays the technology does exist to use them in real life. A greater number of high security establishments have begun to use iris recognition for identification and security systems.   How does it work? The...

Innovations in Color Blindness

There have been a lot of videos going viral lately of color blind people “seeing color” for the first time using specialized glasses. The emotional reactions of amazement, shock and joy even lead some to break down into tears. The glasses provide these individuals a way to view the world...

Poolside Eye Safety

Whether it is the sea, the sand, the sun or the softball field, summer brings people outside and this creates exposure to a multitude of potential dangers to the eyes.  One risk that is possibly the least obvious is the swimming pool. Swimming pools are the culprit for multitudes of...

Cataract Awareness Month: What to Expect from Cataract Surgery

After the age of 50 most people will eventually be diagnosed with cataracts. Cataracts are when the natural crystalline lens of the eyes become clouded, causing vision impairment that can not be corrected by glasses or contact lenses. While commonly an age-related condition, occasionally there are infants born with a...

Sunwear for a Bright Future

According to the Vision Council’s 2016 UV (Ultraviolet Radiation) Protection report, parents are more likely to wear sunglasses (56%) than their children (only 29%!). Yet children, who spend much more time outside, are typically exposed to three times the amount of sunlight and UV radiation that adults get. This early...

How UV Damages Your Eyes

UV Awareness Month: This article might scare you, and we hope it does - just enough to motivate you to wear proper eye protection against the sun. Most people are aware of the dangers ultraviolet (UV)  light from the sun pose to your skin, while the long-term effects of sun...

What is a stye anyway?

A stye (known by eye doctors as a hordeolum) is an infection of an oil gland which forms a pimple-like bump on the base of the eyelid or within the eyelid itself. Styes can be uncomfortable, causing swelling, pain, redness, discomfort and sometimes excessive tearing or blurred vision if it...

Eye Allergies

Along with congestion, runny nose, coughing, sneezing, headaches and difficulty breathing, individuals with allergies often suffer from eye allergies or allergic conjunctivitis resulting in red, watery, itchy and sometimes swollen eyes. Just as irritants cause an allergic response in your nasal and respiratory system, your eyes also react with an...

Bifocal and Multifocal Contact Lenses 

If you are over 40 and have difficulty seeing close up, you probably have a common age-related condition called presbyopia which is when the eye’s natural lens loses the ability to focus on close objects. Presbyopia is a natural process that occurs as the eye ages and affects the majority of...

Workplace Eye Wellness: The Dangers of Blue Light

When people think of workplace dangers to the eyes, it is usually machinery, chemicals or construction materials that come to mind.  However, a growing danger to the eyes is one that may be less obvious - exposure to blue light from digital devices, television and computer screens and artificial lighting....

How to Find the Right Pair of Glasses for your Child

Whether you are looking for regular prescription glasses, sunwear or protective sports eyewear, it can be tough choosing the best eyewear for children and teens. On the one hand, they need to be comfortable and provide the optimal fit for improved vision and protection. At the same time, they also...

Preventing Age-related Macular Degeneration

February is AMD and Low Vision Awareness Month in the United States, and it’s White Cane Week in Canada. Age-related Macular Degeneration (AMD) is a leading cause of vision loss in adults aged 50 and older. Awareness about the disease, the risk factors and prevention are critical, even for younger...

Resolve to Prevent Glaucoma in 2016

This year, make healthy eyes and vision your resolution. Find out if you or a loved one is at risk for glaucoma, and take steps for prevention. Glaucoma is a leading cause of preventable vision loss and blindness in adults in the United States and Canada and the second leading...

Why Do We Need Glasses?

Refractive errors including myopia, hyperopia, astigmatism and presbyopia.

Eye Safe Toys and Gifts for This Holiday Season

‘Tis the season for giving, and parents, grandparents, family and friends need to know how to choose toys and games that protect children’s health and eyesight.

How Do We See?

Have you ever thought about how vision works? It's an incredible system and process!

How to Prevent Diabetic Vision Loss

Prevention and treatment for eye complications associated with Diabetes

Decorative Lenses Could Cost You Your Vision

Beware this Halloween and think before you blink (in decorative contact lenses that is)! Sure, decorative contact lenses can enhance any Halloween costume, but if not taken seriously, they can also cost you your vision. Whether they are sold as cosmetic lenses, colored lenses or fashion lenses, they are anything...

It’s Time to Be Serious About Home Eye Safety

Home Eye Injury Awareness and Prevention

6 Common Eye Myths Debunked

Over the centuries there have been a lot of old-wives tales circulating about eyes and vision. You know, like the one that if someone hits you on the back while your eyes are crossed they will stay that way. Unlike this example, some of these myths do have roots in...

Protective Sports Eyewear is a Serious Matter

There are thousands of eye injuries a year related to sports. According to the National Eye Institute eye injuries are the leading cause of blindness in children in North America and most injuries occurring in school-aged children are sports-related. Further 99% of sports-related eye injuries can be prevented simply by...

How Pregnancy Affects Vision

The hormonal fluctuations experienced during pregnancy can cause many unexpected changes in your body, including your eyes and vision. Most of these changes are temporary and will return to normal once you give birth.  It’s important to know which vision changes are normal for an expecting mother and which could...

Is Your Baby’s EyeSight Developing Normally?

A baby’s visual system develops gradually over the first few months of life. They have to learn to focus and move their eyes, and use them together as a team.  The brain also needs to learn how to process the visual information from the eyes to understand and interact with...

Summertime, and the Seeing is Easy

Summertime, and the Seeing is Easy By Dr. Steve Jacobs Summer is the time for contact lenses for sports, beach time, gardening… you name it. Many activities are enhanced by the freedom of not wearing framed glasses. From the first hand-blown glass contact lenses of the 1880s to today’s space...

Guidelines For Picking the Right Pair of Shades

There is a lot more that goes into finding the right pair of sunglasses than just fit and fashion.  While it’s important to look and feel great in your shades, sunglasses also have the very important job of properly protecting your eyes from the sun.  Here are a few facts...

We now carry Scleral contact lenses!

Dr. Jacobs talks about his specialty in fitting Scleral contact lenses. Conditions such as keratoconus (very irregular shape to the front of the eye), eye trauma or corneal surgery, may lead to distortion and significant visual impairment even with glasses. Even though it can be challenging, and I guess because...

6 Things You Need To Know About Cataracts

Cataracts are a leading cause of vision loss in the United States and Canada. Here are 6 things you need to know. 1. Chances are you will develop a cataract!  Cataracts are considered part of the natural aging process so if you live long enough, you will likely eventually develop...

What You Need to Know About Firework Eye Safety

Independence Day may have passed but fireworks season is still in full swing and fireworks-related injury and death is a real and serious danger.  According to the 2014 Annual Fireworks Report, compiled by the US Consumer Product Safety Commission there were at least 11 deaths and 10,500 injuries due to...

5 Ways to Ensure Healthy Vision

Your eyes are constantly at work for you, playing a vital role as you navigate through each day. As May is healthy vision month, here are some things to keep in mind: Know your genes While your eyes may be the same color as your father’s eyes, you may have...

What Women Need to Know About Eye Health

According to Women’sEyeHealth.org, ⅔ of blindness and visual impairment occurs in women. Additionally, an estimated 75% of visual impairment is preventable or correctable with proper education and care. With the increased risks for women it’s critical for women to know about the risks and prevention to effectively protect their eyes...

Enjoying Life During Eye Allergy Season

Spring is in the air. But along with the beauty of the blooming flowers and budding trees, comes allergy season. The high pollen count and allergens floating in the fresh spring air can certainly wreak havoc on the comfort level of those suffering from allergies, causing an otherwise nature-loving individual...

Can you Really Go Blind from Looking at a Solar Eclipse?

Last week, people in South America, Europe, North Africa, and parts of Asia and the Middle East saw a solar eclipse. As you may have heard, looking directly at a solar eclipse is very dangerous for your eyes and vision. Nevertheless, this rare event is something that many people want...

10 Steps to Prevent Vision Loss

March is Save Your Vision Month, a time to raise public awareness about how to protect your eyes and your vision. Most people aren’t aware that 75% of potential vision loss can be prevented or treated. This largely depends on patients being proactive and educated about their eye health. Here...

Refocus on the Digital Age with Computer Glasses

Digital devices have impacted our world in so many positive ways, allowing us to connect, work, play and get information at the speed of light. But all of this good brings with it a measure of concern: Digital Eye Strain or Computer Vision Syndrome. Focusing on your vision on digital...

Living With Low Vision

February is Low Vision and Age-Related Macular Degeneration awareness month.   Low vision describes a set of conditions in which there is significant visual impairment which can not be corrected with traditional means such as glasses, contact lenses, medication or eye surgery.   Low vision includes a loss of visual acuity...

Under Pressure: Are you at Risk for Glaucoma?

January is Glaucoma Awareness Month.  Glaucoma is a serious, vision threatening disease. You can save your eyesight, by knowing the facts. Are you at risk of developing glaucoma? The short answer is yes. Anyone can get glaucoma and because of this it is important for every person, young and old...

Know How and When to Treat an Eye Infection

It’s that time of year again…coughs, sneezing, running noses and itchy, red eyes.  How do you know when an eye irritation is something that needs medical attention? First of all, any time an eye infection is accompanied by fever, excessive discharge or pain, you should see your eye doctor immediately....

8 Tips to Beat Winter Dry Eyes

One of the most common patient complaints during the winter months is dry eyes. In the cooler climates, cold winds and dry air, coupled with dry indoor heating can be a recipe for eye discomfort.  Dryness and irritation can be particularly debilitating for those who wear contact lenses or suffer...

“Eye” Am Home for the Holidays – 7 Eye Tips for College Students

Winter break is in a few weeks and, with college students finding their way home for the holidays, it is a good time for parents to check in and make sure their independent kids are taking care of themselves properly.Vision plays a key role in learning as well as extra-curricular activities...

Do You Know the Facts About Diabetic Eye Disease?

November is Diabetic Eye Disease Awareness Month. Do you know the facts?

7 Things You Should Know About Eyelid Twitches

You may have experienced this before. Out of nowhere, your eyelid starts twitching uncontrollably. While this can be a cause of aggravation, eyelid twitches, spasms or tics are actually quite common. Here are 7 things you should know about this eye condition: Eye twitches are generally caused by a repetitive,...

World Sight Day Challenge – No More Avoidable Blindness

The World Sight Day Challenge, slated to take place on October 9, 2014 is an annual awareness day that aims to focus global attention on blindness and vision impairment worldwide. The day aims to create awareness that blindness can be avoided if there is universal access to quality vision and...

Protect Children’s Eyes During Sports

The new school year has kicked off and you can tick off purchasing all that back to school equipment. Now, it's time to think about what your child will need for after school sports and hobby activities. Making sure they have the right protective eyewear for their sporting or athletic...

Be on the Lookout for Vision Problems this Summer Break

Summer vacation is well under way, but did you know that even when your child is out of the classroom, vision problems can have an impact on his/her daily activities? Look out for these 4 warning signs during the summer months – they could be a sign of vision difficulties...

Should You Be Worried About Eye Floaters?

Eye floaters are actually more common that you may think. Many people notice specks or cobweb-like images moving around in their line of vision, at some point. Some even report experiencing a "snow globe effect" as if they are swatting at many imaginary bugs. Floaters may be an annoyance, but...

NRV Leading Lights Community Service Award for Dr. Jacobs

At a gala event, Dr. Jacobs was awarded for his years of service to the NRV community. Read more Here...

Keeping an Eye on Cataracts

Cataracts affect millions of people nationwide and as the population continues to age, the numbers keep increasing. The good news is, cataracts are often manageable and treatable. As June is Cataract Awareness Month, here are some facts you should know to help you recognize cataracts and prevent permanent vision loss. ...

Air Optix Colors

Air Optix Colors are available in 9 stunning colors : Pure Hazel, Green, Blue, Gray, Brown, Honey, Gemstone Green, Brillant Blue, and Sterling Gray!  These lenses are made with a unique material that provides lasting all-day comfort.  Air optix Colors have a  3-in-1 color technology that blends the primary color...

A Look Behind Sleeping Eyes

Have you ever wondered what your eyes do when you finally close them after a long day of visual processing and stimulation? Let's take a closer look at what happens behind your closed lids when your head hits the pillow. Firstly, once your eyes are closed, they do continue to...

6 Things You Should Know about UV Radiation and Your Eyes

The heat of long summer days is nearly upon us. As the sun's rays intensify and people spend more time outdoors in the sunshine it is very important to be aware of the potential damage exposure to the sun can have on your eyes. May is UV Awareness month. Here...

Dealing with Your Tween’s and Teen’s Eyesight

It can be devastating for a tween or teen to be told he or she needs to wear glasses, especially if it is sudden. Many tweens and teenagers are concerned about how glasses will affect their appearance, whether they will be made fun of (which unfortunately is a legitimate concern...

9 Tips for Coping With Eye Allergy Season

Spring is on the way. Soon the sun will be shining, the flowers blooming and allergy season will be upon us. If you have allergies, your eyes are often affected by the high pollen count along with other allergens floating in the fresh spring air. Tree pollens in April and...

How Your Eyes Convey Emotion

Your eyes communicate much more than you may realize, in fact they play a huge role in your non-verbal communication. Consciously or not, the way you move your eyes, look at someone, blink or make eye contact can say a lot about what you are thinking and feeling. Here's a...

Protecting Your Eyes From The Desk Job

There are so many people who spend hours a day, if not most of the day working on a computer or mobile device. They usually do so without taking notice of the effect this has on their bodies. Using a computer or handheld device for extended amounts of time can...

New Study Shows How Your Eyes Shed Light on Your Health

It's been said that your eyes are the window to your soul. Well, research is showing that your eyes are a window to a lot more than your thoughts and emotions; it can be an indicator of your overall health.  A study by UnitedHealthcare entitled, “Impact of Eye Exams in...

Hope in Sight for Low Vision

February is low vision awareness month. Low vision is a condition in which an individual suffers significant vision loss that can't be fully corrected with glasses, contact lenses, medication or surgery. Low vision can affect both children and adults, but is more common in the elderly, and requires significant adjustments...

Don’t let this happen to you – Take care of your eyes!!!

Eye infections don't care if you're a pre-schooler, a college student, a Mom,....... or even Bob Costas covering the Olympics for millions of viewers!

How to Encourage Young Kids to Wear their First Pair of Glasses

Your child's first pair of glasses will make an important difference in his or her ability to see and interact with the surrounding world. However, a new pair of glasses can also present a big adjustment for both parents and kids as you get used to a new look and...

7 Facts You Should Know About Glaucoma

7 Facts You Should Know About Glaucoma Glaucoma, which refers to a group of eye diseases that damage the optic nerve, is often called 'the silent thief of sight'. This nickname evolved because the disease creeps up unnoticed in its early stages, causing no pain and few, if any symptoms....

New Year’s Resolutions for An Eye Healthy 2014

The New Year is a time to start fresh and renew our commitment to health, happiness and success. It’s important to include eye and vision health and safety in these resolutions. Here are the top six ways you can make your eyes and vision a priority this year. Schedule a...

Fun Holiday Gifts That Are GOOD for Children’s Vision

The holiday season is on our doorstep. With technology so much a part of our lives, the easy go-to gifts for kids often include an enormous array of hand-held video devices and home gaming systems. Did you know that after extensive use these games can be harmful to children’s eyes...

What You Should Know about Diabetes and Your Vision

Diabetes affects people of all ages, races and genders.  An estimated 25.8 million Americans or 8.3 percent of the population suffer from the disease, according to data published by the Centers for Disease Control and Prevention in 2011. In fact, diabetic eye disease is the leading cause of new cases...

Keeping Your Contact Lenses Clean

If you wear contact lenses, you probably know the hygiene routine you should follow when removing your lenses: Wash your hands thoroughly with soap and water and dry them on a clean, lint free cloth. Remove the lens from your eye and clean the lens immediately (if you wear multi-use...

10 Tips to Protect Your Vision

Did you forget to put on your sunglasses today? Are you constantly sitting in front of a computer screen without taking breaks to look away? Maybe you also skipped your yearly eye exam, again. These are just some of the things we tend to overlook when it comes to our...

This Halloween Be Wary of Costume Contact Lenses

As Halloween approaches and costume planning gets more serious, many consider the use of novelty or costume contact lenses as a way to add that extra flair. Whether you are dressing up as a cat, a vampire, or looking for something fun that glows in the dark, dressing up your...

Some Whats and Whys of the Eyes

Dr. Steve Jacobs' most recent article in series on children's vision, in NRV Macaroni Kid newsletter.  

How to Prevent Dry Eyes During Air Travel

Many travelers experience dry eyes after extended travel by air. The dry environment of a temperature- and pressure-controlled air plane cabin can take its toll on your eyes. The good news is there are a number of steps you can take to reduce the uncomfortable symptoms associated with travelers’ dry...

Does Chlorine Hurt your Eyes?

Just because the summer is coming to an end, doesn’t mean that we have to say goodbye to the swimming pool. Whether it means a nice refreshing dip on a warm fall afternoon or a winter swim in an indoor pool, swimming is a great activity for both fun and...

Technology in the Classroom and the Eyes

The use of technology has become commonplace in the classroom. So much so that today’s generation of students, from kindergarten to university, navigates computers, smartphones and tablets all the time.  Many schools have even implemented the use of smart boards and bring your own device (BOYD) programs. However, as amazing...

Treating Vision Problems Lowers Risk of Falling in Seniors

For adults over the age of 65, the right pair of vision correcting glasses can literally be a life saver. Seniors aged 65 and up are at increased risk of falling, which is the leading cause of injury, injury-related death, and hospitalization for this age group. According to the Centers...

First Aid for Eye Injuries

To ensure that your eyes remain healthy, it is essential to protect them from injury and to take proper care measures if an injury has occurred. As July is Eye Injury Prevention Month, here are a number of practical first aid tips to remember if you or anyone you know...

Understanding the Eye Chart

Eye charts of different variations have become a standard in vision screenings and eye exams. One of the most familiar charts associated with vision is the Snellen eye chart, designed by Dutch ophthalmologist Hermann Snellen in 1862 to measure visual acuity- how well you can see at various distances. Although...

June is Cataract Awareness Month

Cataracts, one of the most common causes of blindness, develop when the lens of the eye, located behind the iris and pupil, becomes opaque or cloudy. A cataract can result in loss of vision as it prevents light from passing into your eye and focusing on the retina. While cataracts...

Age Related Macular Degeneration and Your Central Vision

Did you know that age-related macular degeneration (AMD) is one of the leading causes of vision loss and blindness among adults aged 50 and above? AMD occurs when the part of the retina responsible for your sharp central vision, the macula, begins to deteriorate. Central vision is the visual field...

How to Choose the Right Sunglasses

Do your sunglasses have what it takes to protect your eyes? As the summer heats up and people spend more time outdoors, it is very important to wear UV blocking eyewear to protect against exposure to ultraviolet rays that can cause damage to your eyes. Damage caused by UV from...

Women’s Eye Health Month: An Eye on Cosmetics

Women's eyes are regularly exposed to potential irritants through the use of cosmetics. As eye shadow, mascara and eye liner can breed unseen dirt and bacteria, it is vital to ensure that the products you use to apply and remove your makeup are hygienic to prevent irritation that can cause...

A Recipe for Eye Health

Did you know that your dietary choices have an impact on your eye health and vision? Opting for appetizing food that at the same time provides you with all the nutrients that are essential for preserving your vision, is taking a major step towards minimizing the risk of eye disease...

Spring Eye Allergies

Spring is right around the corner, as the winter begins to wind down and the fresh, warmer air begins to rear its head. Unfortunately for many, it's often hard to enjoy nature's blooming beauty as the warmer weather also brings about the onset of itchy, watery eyes that come with...

The Right Way to Clean Your Eyeglasses

We all know how frustrating it can be trying to see clearly through a smudged pair of glasses; clean lenses can really make a world of difference. While it may not be something that you pay much attention to, the way you clean your lenses can also make a difference,...

Dry Eye Syndrome: When Dry Eyes are Chronic

Dry eyes are a common problem for many individuals particularly during the winter months when exposure to dry air and whipping wind is increased. However, if you are suffering from dry eyes that just won't go away, you may have what is known as Dry Eye Syndrome - a condition...

Ski Goggles: How to Choose the Best Winter Sports Eyewear

Ski Goggles are an essential part of proper eye protection when participating in winter sports. In order to choose the best winter sports eyewear for your needs it is first important to know what risks are in the first place. UV protection UV danger is just as much a problem...

Diabetes and Vision

Even many individuals with the disease are unaware of the fact that diabetes can lead to blindness. The NIH reports that in individuals between 20 and 74, diabetes is the leading cause of blindness. One of the risks of diabetes is when the retina is damaged by an increase in...

Astigmatism Doesn’t Rule Out Contact Lenses

Lots of people with astigmatism are under the impression that they can't wear contact lenses. It may come as a surprise to know that there's actually a unique sort of contact lens that corrects astigmatism. A regular cornea is round, but when you have astigmatism, it's more oval-shaped, sort of...

What is Retinoscopy?

There may be some assessments that you may have noticed at an eye exam and questioned what they measure. Having beams of light shined into your eyes may be an example. This is one way eye doctors determine the refractive error of your eye, and it's known as a retinoscopy...

Focusing on Smartphones

Lately, it seems that we're addicted to our mobile devices. In truth, these devices are wonderful, because they allow us to stay connected whenever we need to be. Nevertheless as handheld devices sport little screens, most users usually hold their smartphones a lot closer to their eyes than they would...

Multifocal Lenses and You

Presbyopia, or far-sightedness, is a common condition that usually starts to develop in people who are 40 or older. It's comforting to know that developing presbyopia when you already need glasses for near sightedness doesn't mean you need to start switching between two pairs of glasses. Multifocal lenses, which correct...

Patches: How Lazy Eyes Get Active

Lazy eyes are pretty common, and are also quite easy to treat. It forms when the brain shuts off or suppresses vision in one eye. Vision might be suppressed if someone isn't able to see as well with one eye because of nearsightedness, farsightedness or astigmatism. Along with eye glasses,...

Turn Out the Lights: How Does Night Vision Work?

Imagine your house loses power and you need to find a flashlight or the fuse box. It takes a couple of minutes for your eyes to adjust to the dark. This process, called ''dark adaptation,'' allows people to adjust to the dark. In order for night vision and dark adaptation...

What is Presbyopia?

Experiencing some trouble when reading is a commonly occurring problem if you're hitting middle age. This is why: Because as you age, your eye's lens is likely to become more and more inflexible, making it less able to focus on handheld objects. This is known as presbyopia. And it's universal....

Toys and Eye Safety

It's important to know how to select toys that are the safest and the most beneficial for kids. Children are born with an only partially developed visual system. Nothing stimulates a child's visual development more efficiently than play, which involves hand-eye coordination and a more concrete understanding of spaces and...

A Strong School Year Starts With Good Vision

Well, the summer's end is near. Children everywhere are preparing for the rapidly approaching academic year, with school bags, new books and a whole lot of anticipation. And if you haven't already taken care of it, it's also an optimal opportunity to take your child in for an eye exam....

Convergence Insufficiency

Is your son or daughter smart when it comes to lots of things, but cannot cope well with school? It's important to be aware that the child could be suffering from a hidden but very real condition, which effects learning. It's called Convergence Insufficiency (CI). In short, CI is a...

Understanding Visual Acuity

We've all heard the expressions twenty-twenty vision and visual acuity. As common as these terms may be, do people actually grasp what they mean? The term 20/20 refers to the clarity and sharpness of sight from 20 feet away. If you've been told you have 20/20 vision, that basically means...

Get The Fresh Look

This summer, how about trying a new look for your eyes? Introducing FreshLook®. They offer a vast assortment of colored contact lenses, which allow you to slightly enhance or radically alter your natural eye color. This great collection of contact lenses boasts such an extensive amount of options, that you'll...

Clean Lids for Healthy Eyes

Inflamed eyelids, also known as blepharitis, is something that many people experience at some point during their lives. It's a commonly occurring eyelid inflammation, often associated with a bacterial eye infection, certain kinds of skin conditions, or dry eye symptoms. Usually, symptoms include redness, itching, burning, the sensation of a...

A Lens a Day Keeps the Redness Away

Have there been times when you've left your soft contact lenses in for a little too long? It's common knowledge that most things are in in top form when they're new. Guess what? The same idea is also applicable to your contacts. You should never keep your contacts in your...

Cataracts: Common but Treatable

It's June, which means it's Cataract Awareness Month. Did you know that cataracts are the most common culprit of deteriorating vision among those 55 and older? Actually, more than fifty percent of all people aged 65 or older have at least some cataract development. As reported by the National Eye...

Protecting Yourself from UV Rays

It's a fact: almost everybody is regularly exposed to UV rays. Even though this is the case, the potential dangers related to years of exposure to these unsafe rays are not often considered, to a point where many barely take enough action to guard their eyes, even if they're expecting...

How Do I Know When I Need a Comprehensive Eye Exam?

Each May, eye care professionals throughout country participate in Healthy Vision Month. When was your last comprehensive eye exam? Checking your eyes periodically is one of the best things you can do to make sure your eyes remain strong and healthy. During this procedure, your optometrist thoroughly examines your eyes,...

Warning Signs of Poor Vision

Poor vision in adults or children can be the result of several possible factors including anatomical changes or irregularities in the eye or visual system, eye diseases, side effects due to medication or eye injuries. Lots of people also suffer from visual abnormalities due to aging or eye strain. This...

A Look At Women’s Eye Health and Safety

It's April, which is Women's Eye Health and Safety Month. Women go through many changes during their lifetime. Each change could affect her vision differently. Eye disease among women is becoming more common, particularly in middle-aged women. In fact, studies indicate that the majority of women going through middle age...

This month we acknowledge national Sports Eye Safety Month

As the springtime arrives, as well as a greater chance to participate in a new set of sports, comes an increase in the number of eye injuries related to sports. Each season, far too many people, both young and old sustain sports related eye injuries that could be averted with...

How Vision Affects Road Safety

When on the road, the value of good vision can not be underestimated. In fact, safety on the road requires several different visual abilities - for example, distance and near vision, side or peripheral vision, night vision and color vision, to name some examples. Distance vision is crucial because of...

Caring for Your Vision in the Workplace

In order to teach corporations and their workers about the relevance of eye health, and to provide advice on how to prevent vision-impairing eye mishaps, Prevent Blindness America (PBA) has designated the month of March as Workplace Vision Wellness Month. Every day, workers suffer from workplace related eye injuries that...

Astigmatism: Everything You Need to Know About This Common Condition

The part of the eye that surrounds your pupil and iris is your cornea, which is, under normal conditions, round. When light hits your eye, the cornea's job is to focus that light, aiming it toward your retina, right in the rear part of your eye. But what happens if...

Red, Itchy Eyes? It Could Be Conjunctivitis

Pink eye, also called conjunctivitis, is a frequently encountered eye infection, particularly with kids. It can be caused by a virus, bacteria or even allergies to ingredients in cosmetics, chlorine in pools, and pollen, or other substances, which touch the eyes. Certain kinds of pink eye are highly transmittable and...

Age Related Macular Degeneration (AMD) Awareness

We are currently in the midst of age related macular degeneration (AMD) and low vision awareness month. How many individuals are aware that age related macular degeneration (AMD) is one of the foremost causes of loss of vision in adults aged 65 and above? AMD is a condition that causes...

The Do’s and Don’ts of Contact Lens Care

Research performed by Bausch & Lomb this past summer revealed that many people were using strange chemicals instead of contact lens solution to keep their lenses moist. Products including baby oil, beer, coke, Vaseline, lemonade, fruit juice, butter as well as others were all mentioned as alternatives used, by twenty...

Safeguard Your Eyes From Dry Eyes This Winter

Winter time often leads to an increase in cases of dry eye syndrome because of cold and dry air conditions.

Winter Is Here! Don’t Leave Home Without Your Sunglasses

It's official! Winter is here, which means in some parts of the country biting winds and freezing rain, snow and sleet aren't far behind. The majority of us wouldn't ever think of leaving the house without a coat in icy conditions, but surprisingly, many people don't think to put on...

Heighten Your Awareness of Glaucoma this January

As this month is National Glaucoma Awareness Month, in this article we are here to emphasize the importance of recognizing the threat of this vision threatening disease. Glaucoma is a class of eye diseases that damage the eye's optic nerve, which can lead to a permanent loss of vision. When...

New Study of Internet Eye Wear

Buyer Beware - You Get What You Pay For

Aging and Your Vision – Presbyopia

Visit your Blacksburg, VA Optometrist to Find Out About Treatment Options Many adults at some point begin to experience presbyopia or a reduced ability to focus on objects at a close range, as they age. As people worldwide are living longer, more and more individuals are developing the condition, which...

This Holiday Season Select Children’s Gifts that are Eye Safe

The holidays are right around the corner which means dolls, radio controlled airplanes, and Leapster Explorers. Well intentioned mothers and fathers love surprising the young ones with the newest toys to start off the New Year. It is important that family members instruct others about some guidelines about toys and...

Spend Your Flex Spending Account Dollars Before Time Runs Out!

Need a new pair of specs? Thinking your prescription has changed? Contemplating Lasik? The time has arrived to save big on your eye care needs. As the year's end advances, so does the end of your flex spending credits. If flex spending doesn't strike a familiar chord you may not...

Color Blindness: An Overview

Contact our Blacksburg, VA Optometrist for a vision test

Learn About Diabetic Retinopathy and Vision Loss During National Diabetes Month

Did you know that diabetes is the primary causal factor of impaired sight for men and women of all ages? Since 2008, over 4 million adults in North America suffering from diabetes were subsequently diagnosed with diabetic retinopathy. Out of those tested, seventy thousand were afflicted with advanced diabetic retinopathy,...

What is Lazy Eye? Treatment in Blacksburg, VA

Amblyopia or lazy eye is the failure for central vision to develop properly due to the inability of the eyes to function in unison. In the majority of occurrences of ambylopia the actual eyes are usually healthy but good vision cannot be achieved by just lenses. Left untreated lazy eye...

Healthier eyes – Another reason to exercise

It makes sense, but now for the first time, exercise has been shown to reduce the risk of glaucoma.

This Halloween Beware of Decorative Contact Lenses

  With the fall comes Halloween and with that, costumes. It's important to be aware of certain threats to your eyes that sometimes put a damper on the fun and games. A popular costume accessory in recent years has been decorative contact lenses and this is causing serious concern amongst...

Computer Vision Syndrome (CVS) Management in Blacksburg, VA

  According to the American Optometric Association above 70 percent of employed persons that work every day at a computer screen (which is over 140 million individuals) suffer the affects of computer vision syndrome (CVS) or eye fatigue. Excessive computer use can cause eye fatigue and impact typical vision processes...

Eye Safety at Home

  In recognition of Home & Sports Eye Safety Month, we've chosen to highlight ways to keep your home safe for your eyes specifically for kids. It's important to take the earliest chance to guarantee your home environment is an eye-safe zone. Generally, babies enter the world with an partially...

Fashion news from the Washington Post

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Styles seem to change faster every year.  That's why we offer the Classic, the Funky, a bunch of stuff in between, and the knowledgeable staff to help make the right choice for you.  Check out this article from The Washington Post, so you'll know what's hot and what's not.

Sunblock in the Eyes- OUCH!

Individuals who have unfortunately gotten sunblock in their eyes know firsthand just how painful it can be. In fact, someone who has experienced a severe case may say that it is a good alternative to carrying around mace or pepper spray. It can take a long time before the victim...

Contacts Make Teens Happy!

Requiring glasses is often difficult for a teenager. Just the thought of ''four eyes'' can send a teenager panicking. Compared to glasses, children and teenagers that use contact lenses report a significant enhancement in their appearance, a newly published report demonstrates. The study report indicates that starting at the age...

Help! How to Handle Some Common Eye Injuries

There are a number of kinds of eye injuries that can take place, with varying degrees of severity. Some might necessitate emergency treatment and immediate care by an optician, while others can be dealt with at home. Follow this guide to routine eye injuries, to figure out the next move...

Why You Must Book a Routine Eye Exam

When we have eyes that are in good condition, we might forget about the importance of a routine eye test. However, timely detection of eye disease is necessary to keeping your eyes healthy. And all it requires is an annual eye test. A significant number of optical diseases are a-symptomatic....

Summer Eye Care Tips

Now that the summertime is officially here it’s time to make sure you keep your eyes protected from the sun and other warm weather dangers. Here are some pointers on remaining safe in the sun: Buy sunglasses that block 100% of UV – and try to wear them every time...

All You Should Know About Children’s Protective Eyewear

Did you know that annual statistics show that sports-related eye injuries account for 40,000 visits to the hospital? This is one accident every 780 seconds! Eye Care professionals report that 90% of those damage could be easily avoided by wearing protective eyewear. The majority of injuries take place when people...

The Reason Carrots are a Recipe for Healthy Vision

You may have heard that carrots help you see better, but is this really true? Optometrists say that carrots can't actually improve your eyesight. However, carrots are rich in beta-carotene, a vitamin that is very good for your eye health and therefore eating carrots and other beta-carotene rich foods is...

May is Ultraviolet Awareness Month

  Thanks to education to create awareness of the hazards of Ultraviolet (UV) rays to your skin, (which include sunburn and skin cancer), most are aware of the importance of using sunblock and using other protective measures during outdoor activities. But how many of us know that UV and other...

The In’s and Out’s of Caring for Your Contacts

  Contact lenses necessitate proper handling to be considered a safe and sensible choice for those requiring corrective eye wear. Improper care can lead to ripped or torn contacts, or even worse, eye infections or abrasions, which rarely but sometimes results in vision loss. Any individuals that are not responsible...

Rigid Lenses: Are You a Candidate?

  Although you may be most accustomed to soft contact lenses, a second, lesser-known kind of contact lens materials exists: gas permeable (GP) lenses, sometimes referred to oxygen permeable lenses. Actually, hard lenses are a newer technology than soft lenses, and they are longer-lasting, allow greater vision quality, and provide...

Spring is Eye Allergy Season

Are you experiencing red eyes, itchy eyes or watery eyes? If yes, you may be suffering from spring eye allergies. For some, spring time is pollen season, which means uncomfortable symptoms such as red eyes, itchy eyes, stinging, burning and watery eyes. Springtime eye allergies are often a result of...

Is it Wise to Buy Eyeglasses Online?

While most people have become used to buying anything and everything through the Internet, glasses are one item that should be carefully considered before you click that purchase button. Here's why. Even though you may encounter cheaper prices online, the advantages of choosing an optical store far outweigh the ''deals''...

Winter Dry Eye Syndrome… A Few Simple Tips

Although you may refer to winter as the rainy time of year due to the precipitation, the air is really more dry in the winter, causing your eyes to be irritated easily. Our eye care staff is here to assist you in selecting the most effective ways to keep your...

Silhouette Spring Fling

We're featuring Silhouette Eyewear as our Product of the Quarter - Great sales and special Trunk Show
Be a Fan on FB www.facebook.com/stevejacobsod for the latest info and special Flash Sales

Are You Informed About Age-related Macular Degeneration and Low Vision? Become Informed This Month

This month is dedicated to spreading awareness of macular degeneration (AMD) and low vision. AMD is the foremost cause of blindness for seniors. AMD can result in low vision, a phrase eye care professionals use to categorize major vision loss that is also known as “legal blindness” or almost total...

January is National Glaucoma Awareness Month

In order to create awareness about the ''sneak thief of sight,'' this month has been declared National Glaucoma Awareness Month. Glaucoma is the leading source of preventable permanent vision loss, responsible for 9%-12% of all cases of blindness in the United States and effecting nearly 70 million people around the...

Winter Eye Care Advice… It’s Time for Sunglasses

You read it correctly. Sunglasses aren't just an essential accessory in the summer. Although many of us are informed of the damage the sun presents to our eyes during the summertime, we don't all realize that we need to take precautions in the winter as well. Actually, the UV rays...

Request Your Next Appointment Online

You can now request your next appointment online. Find out how...

Request Your Next Appointment Online…

You can now request your next appointment online. Find out how...

Pink, Stinging Eyes?

It Could Be Pink Eye.

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