Introducing new Air Optix Colors contact lenses. Nine exciting colors to choose from!!!


Serving Blacksburg, Christiansburg
and the NRV since 1990

Voting set to begin (wk of 7/21) in our Facebook - Frame Fashion Contest.  Support your Fave and help her (or him) winn $100 gift card.

At Dr. Steve Jacobs, Optometrist, it's our mission to keep the eyes of Blacksburg and the NRV healthy, seeing clearly and looking great.   Whether you need sunglasses, anti-allergy eye drops, the latest in contact lenses, or just want to have fun trying on our great selection of eyeglasses, we're the eye doctors to see in Blacksburg, VA!!!

 Help us say "Mission Accomplished" Schedule an eye exam today!! 

We're right across from the Virginia Tech campus at 620 N Main.  
We feature Crizal Anti-Reflection lenses, Silhouette Eyewear and the whole family of Alcon-Ciba contact lenses, among other hi-tech and top quality lines.

Q&A with Dr. J

Dr. Jacobs Answers Your Eyecare Questions

Q. – What does it mean to have a “lazy eye”?

A. – “Lazy eye” refers to a condition known as amblyopia, where acuity is reduced even with the best prescription lens, and when there is no injury or other physical defect. It develops when the eye doesn’t ‘learn’ how to see clearly from birth or a very early age. The two most common causes of amblyopia are an eye turn (strabismus) or when the two eyes have very different powers. If one eye constantly turns out or in, the brain will sort of shut it off to prevent double vision. If this occurs for a long enough time, that eye will never learn how to see properly even with glasses or contact lenses later on. Or if one eye’s vision is always blurred, it also may never be able to see clearly even with a prescription. The sooner amblyopia is discovered the more likely treatments can help. Since it’s not always obvious, it’s important that children see an eye care professional for an exam by four or five years old. Earlier is even better. A lot of information can be gained through an exam at 6 months to a year (more on that in another post), and this may help prevent a problem before it becomes permanent.

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