Serving Blacksburg, Christiansburg & NRV since 1990

 The insurance year ends June 30th for VT and some other local employers.  If you have a Flexible Benefit Account, be sure to Use It, so you don't Lose It.  We can help if you have any questions.   We offer the latest in Contact Lens and Eyewear Technology and you won't find more knowledgeable, helpful and friendly staff members anywhere.  We'll help you see your best and look your best.  
Fran's still even baking cookies for everyone.  Come on in.  You'll be glad you did!!   

 At Dr. Steve Jacobs, Optometrist, it's our mission to keep the eyes of Blacksburg and the NRV healthy, seeing clearly and looking great.   Whether you need sunglasses, anti-allergy eye drops, the latest in contact lenses, or just want to have fun trying on our great selection of eyeglasses, we're the eye doctors to see in Blacksburg, VA!!!

 Help us say "Mission Accomplished" 

Schedule an eye exam today!! 

We're right across from the Virginia Tech campus at 620 N Main.  
We feature Crizal Anti-Reflection lenses, Silhouette Eyewear and the whole family of Alcon-Ciba contact lenses, among other hi-tech and top quality lines.

Q&A with Dr. J

Dr. Steve Jacobs Answers Your Eyecare Questions

What causes nearsightedness and can anything be done about it?

Nearsightedness, also known as myopia, results when light entering the eye from far away focuses in front of, rather than on the back of the eye. In essence, the nearsighted eye is longer than it should be. Myopia in the US has nearly doubled since the ‘70s, most often developing during the elementary school years. An association between excessive near visual activities and myopia has been assumed for a long time. Recently however, studies have shown that rather than being related to too much close work, it seems to be more influenced by decreases in time spent outside. Something about the focusing required when playing outdoors, or the exposure to the much brighter light outside, reduces signals to make the eye grow longer. Nothing can be done to turn back the clock, but certain contact lenses may be able to change the way light is focused and slow down myopic progression. More on this next time.


Read Dr. Jacobs' latest article in the New River Valley magazine on " Summertime, and the seeing is easy…."




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