Serving Blacksburg, Christiansburg & NRV since 1990

 7th Annual Trunk Show and Local Charity Fundraiser
Our Trunk Show was a Great Success!
With donations and our matching donation,
NRV Cares and VICCC now each have $560 more for their vital programs
Thank you to all who contributed !

 At Dr. Steve Jacobs, Optometrist, it's our mission to keep the eyes of Blacksburg and the NRV healthy, seeing clearly and looking great.   Whether you need sunglasses, anti-allergy eye drops, the latest in contact lenses, or just want to have fun trying on our great selection of eyeglasses, we're the eye doctors to see in Blacksburg, VA!!!

 Help us say "Mission Accomplished" 

Schedule an eye exam today!! 

We're right across from the Virginia Tech campus at 620 N Main.  
We feature Crizal Anti-Reflection lenses, Silhouette Eyewear and the whole family of Alcon-Ciba contact lenses, among other hi-tech and top quality lines.

Q&A with Dr. J

Dr. Jacobs Answers Your Eyecare Questions

Q. Are contact lenses today really that different from those of a few years back?

Every year there are new and different contact lenses. The advances in technology mirror that in many other industries. I love when someone says “I can’t wear contact lenses. They’re not very comfortable.” Or “I have astigmatism.” And when I ask “When did you last try them?” they answer “Oh, about 15 years ago.” Does the phone you have today do a little better and a little more than the one 15 years ago? I’m sure it does. And for the same reason, if you wear contact lenses, your eye doctor should tell you about and let you try newer technology lenses, even if your current ones “are fine”. You probably wouldn’t want the gal at Verizon to encourage you to stick with an old flip phone, and so you shouldn’t want your eye doctor to encourage you to stick with 20th century contact lens technology either.

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